Anjar Priandoyo

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Revolusi Mental, Trisakti and Nawacita 2015-2019 – Strategic Analysis

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To understand current Indonesia’s situation we should start with the leadership in the country. Jokowi presidency in office start in 20 October 2014, which definitely start the new era of Indonesia. Jokowi use the term Revolusi Mental, here and here, which is a vision to have Trisakti in Indonesia which condition where Indonesia sovereign in its politics, independent in regard to its economy and distinct in its cultural character. The detail breakdown of Revolusi Mental is in the Nawacita development priorities, here and here. Trisakti is based on Soekarno Speech on 17 August 1963 where it is three principles that formulated by Indonesia’s first president, Sukarno. And Nawacita is’loosely’ based on Nawa Aksara on Soekarno Speech 22 June 1966

In understanding a country’s dynamic, there are a couple of model that we can use for strategic analysis, such as SWOT, Five Forces or PEST Analysis. PEST analysis (Political, Economic, Social and Technological analysis) is a framework of macro-environmental factors used in the environmental scanning component of strategic management (wiki). PEST model was developed first and looks at the macro-environment, as part of a strategic analysis of the external environment. The element of PEST are:

  • Politics is the degree of government intervenes in the economy
  • Economy is the factors that affect how businesses operate and make decisions
  • Social or culture is the people perception

PEST can be used for analysis of many things, not only a country level, but even in a personnel level. For example, a single men versus head of family have different political approach, where in family the decision may involve other person, the need or more money and the social interaction and perception. It also can applied in business where the politics, economy and culture is the most important aspects in understanding its performance


Written by Anjar Priandoyo

Desember 13, 2015 pada 11:51 am

Ditulis dalam Management

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