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Scenario Planning – Strategic Management

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“But Shell-style scenario planning has never really been about predicting the future. Its value lies in how scenarios are embedded in—and provide vital links between—organizational processes such as strategy making, innovation, risk management, public affairs, and leadership development”

HBR, 1985

Economist writes this in 2008, McKinsey writes in 2009, HBR writes this in 2013, Forbes writes this in 2015, all of them quote Shell Scenario Planning which originally from Shell 1965 Unified Planning Machinery (UPM) and finished in 1971, where it claimed help navigate the new trend of uncertainty from Oil Crisis 1973 to rise of environmentalism.

Scenario Planning is New Jargon for Strategic Planning
Strategic_Management_Framework ref: wikipedia/strategic_management

Written by Anjar Priandoyo

Januari 2, 2016 pada 1:52 pm

Ditulis dalam Business

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  1. […] or statement “But Shell-style scenario planning has never really been about predicting the future. Its value lies in how scenarios are embedded in”. It also happen the same way with Bandung […]


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