Carbon offsetting is considered greenwashing

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Greenwashing is the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly.

Carbon offsetting is considered greenwashing when companies do not prioritize in-house emissions reductions, double-count carbon credits, or invest in non-verified credits. Companies engaging in carbon offsetting can be divided into the three levels of zero, moderate, and severe greenwashing.

Carbon offsetting and nature offsetting are both worsening the climate and nature emergencies. They can’t be made to work, at least not at scale, and trying to do so is dangerous distraction from the real job at hand, cutting carbon emissions and restoring nature.