Anjar Priandoyo

LEGO, largest toy company in the world

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In 2012, I bought a LEGO Friends set for my daughter 4th birthday in Pondok Indah Mall. It was carefully decided knowing that LEGO is damn expensive, the product will last longer, it can be inherited to her brother and many consideration. But the biggest consideration is a price. I also taking a consideration that hopefully she will not interested with LEGO. Why should? on the other side as an alternative we have extremely made in China toys that not only cheap by 10% but can be 90% cheaper.

Instead LEGO, I prefer her to have a cheap version of barbie, that thanks to Youtube her affection of human like toys is changed to more characterized toys. A thing that some of China made product can not compete. So We began to buy a number of Mariposa ™ and also follows the Secret Door, Pearl Princess, Mermaid tale and various Barbie based movie. For kids the character is very important. As the strong character is a basis for imagination. Remind me the day, that she likes very aspect of Frozen Movie from making a handcraft of Olaf, to drawing a Elsa’s Castle.

And today, (actually since Sept 2014 the news is) I heard that LEGO is become largest toy company in the world. Surprise, actually I could not imagine how can LEGO become largest. Even after very popular LEGO the movie this year. I still wondering how could a consistent character development could grow a very big multinational business. It’s like a new different strategy that played, for a very long period of time.

Lesson learned:
1. Its understanding the behaviour, human behaviour, organization behaviour, customer behaviour, global trend behaviour
2. Its how its works, when things connected, consistency developed and momentum exploited

Written by priandoyo

Oktober 20, 2014 at 5:22 am

Ditulis dalam Business

Why something work and some doesn’t

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Why my English is bad?

People might ask many question in life that can’t be answered, such as why some work and some not. English for example, why my English is bad (*yeah I am still use bad English even tough). Why my English is bad, even I have gone through a number of English course as far as I remember since in the university. I mean I took an extra English class more than any average student did.

The answer (maybe) is because why are asking wrong question -of our problem, that might have wrong answer, and those never ending objective cannot be achieved. For example why English is bad is not a correct question. The correct question might be, why I could not communicate in English well. And to answer this, you should have a something that need to be communicated such as telling story or telling an opinion. And the another thing is you should have a thing to be asked – a question. So in the form of communication, you need to be able to ask and answer a question, or to write and comment at the same thing.

Why I am not rich?

Another classic question, as an expert ‘in asking question like that’ the correct question would be. Why are you able to take a calculated risk? or why you could think multi-dimension every time, and decided to take the path which might seems very difficult for other people.

Written by priandoyo

Oktober 19, 2014 at 4:06 pm

Ditulis dalam Kehidupan

Complexity, how project management solved the problem

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As a applied science practitioner, I believe that the PM knowledge is the closest thing in the field of study that can be apply in the real life situation. The PM should be able to handle complexity, as there are millions of constraint in this life that we need to managed properly. So the skill to be able to handle this situation is a must.

The second most important is about human, personality, organization. Where motivation and background become foundation in every behavior that the business, the company operate. Life is about how we made a decision, and good decision should calculate all the risk, all the consequences and all the things.

Managing human is always most difficult part. As we’re handle something that not stable, that is not consistent. That you need to be listen carefully, that you need -sometimes to guess.

To get experience you need an experience


Written by priandoyo

Oktober 14, 2014 at 5:55 pm

Ditulis dalam Pengelolaan Proyek

Indonesia – a project perspective

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Indonesia, from a project perspective (or from project management (PM) perspective) is an organization, a system that consist a people, an objective, a period of time, a coordinated effort. And, as an organization which consist of so many interest (read: people) there are a lot of possibility that the people itself become the burden for the organization.

To run effective Indonesia, it require a lot of effort, multi discipline. Just like a PM, it’s more an art than a exact science methodology. Some of approach might works while others might wrong.

Indonesia for me is mega project that have a five year cycle duration. It’s like a giant event organizer (EO), that bid every five year to run a country. Once you win the sales cycle and the next hard work is during the delivery cycle. And it’s a good business, its profitable.

And just like every EO (read:our government), it’s very difficult, to become an effective EO. First the EO need tobe very experienced and also need tobe knowledgeable on every part of EO, especially its own area.

As a project, the problem with Indonesia is the same problem as a every project face. It has problem with prioritization, which one must served first. It has a problem with scheduling, once we agree which part must be served first the next problem is one scheduling. We also have problem with approach/methodology, and people is tend to critize the approach -its a very easy things todo.

So, with the project perspective, what we should do to improve the performance of Indonesia. The same as what every project stakeholder need -a competent project manager. A competent leader that can be cultivated with experience and equipped with knowledge. Which capable to have multiple displicinary in himself.

Written by priandoyo

Oktober 11, 2014 at 6:24 pm

Ditulis dalam Pengelolaan Proyek

Renewable energy management

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Energy it’s an interesting subject, because we need energy for almost everything in our life, because the race of energy makes human willing to do everything from deep water research to war. Energy it’s a matter of business aspect to a country policy. Energy it’s a trillion dollar industry, which always consider the largest revenue, the biggest size and  the largest of everything. Energy it’s a where the money comes and goes. How to understand the concept of energy is can be complicated.

Project management on the other side is also a complicated science, it’s involve a hard skill such as planning, work break down structure, estimation to soft skill such as how we deal with human and stressful situation. To understand the concept, although some people always mention that ‘experience’ is the most important thing, the concept itself is complicated.

Question: how to simplify this two complicated science. How about energy management? specifically about ‘renewable energy project management’. I found that the management of energy is an interesting concept, since there are a lot part that should be explored, but not yet explored. And there are a lot of part that should be an answer of the energy question, but not yet explored.

An implementation of renewable energy for example, would be face a pro and cons. One of the problem is to many intervention -from government for example. And if government involve then there something about this concept that maybe not working. When there is a need, there’s should be a supply. Mobile phone for example, it’s work without or very minimum any government involvement. The government will be involve if some indication of cartel or thing that will makes citizen angry. Otherwise any initiative that not market driven is not successful.


Written by priandoyo

Oktober 8, 2014 at 7:07 am

Ditulis dalam Teknologi

Experienced vs Not so experienced

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What’s the main difference between experienced vs not so experienced? We can see the differences between experienced manager vs not so experienced manager in term of how they perform their work. Experienced manager know how to do things that really works and some inexperienced maybe still try and estimate which part that might work and which part couldn’t work. So in term of sense, the experience know how to deal with unpredictable situation.

So how can we teach ‘experience’ to the other people. Simply by only providing guideline, just like an art. We can not teach our children to draw the same pattern every time. We can not told them that the ‘good’ drawing is like this, and the bad drawing is like that. That is an art. And it goes same with the teach ‘experience’, especially in management.

If the experience is important, so what is a chance of education become important for the manager. The only thing that education might be useful for experience manager is to provide them an insight, a summary of, and articulation of his experience in the past. And if this working, then the method of experience manager would be different then the method of ‘fresh’ graduate in area of absorbing experience.

Conclusion? the best formula is of course our own formula. Anything that goes to you, that given to you, only useful if you can use and utilize it.

Written by priandoyo

Oktober 7, 2014 at 11:33 am

Ditulis dalam Pengelolaan Proyek

Where Project Manager (PM) goes to school

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There are some research said that the certification of PM is not relevant with the success of the project. Some of PM that having a good certification would be success and some without certification also can be success (I’m forget which source). But I don’t want emphasis that success part, because in fact many company still send their manager into school or pursue certification.

My thinking its that, what makes a PM get the project management competency effectively from the course or using certification. As usuall the competent PM will use their knowledge both of ‘teaching’ or explain to the client (student). To apply their knowledge in the real world situation.

My hypothesis is we can develop a model that can be used by PM to learn the real life project management situation, the real life project management that involving a multiple vendor, multiple stakeholder, tight deadline and sometimes unrealistic target. By giving the right package, and right path, the PM can be an effective PM.

Written by priandoyo

Oktober 6, 2014 at 5:42 am

Ditulis dalam Pengelolaan Proyek


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